Whisk Premium Matcha’s Organic Hojicha Powder

Organic Hojicha Powder by Whisk Premium Matcha
Green Tea / Straight
$29.00 for 100g

First Impressions

Out of the purchases I had shared from the 2020 Vancouver Tea Festival in my Instagram stories, the Organic Hojicha Powder that I picked up from Kimmy at Whisk Premium Matcha did garner the most interest. What do you do with it? What does it taste like? Is it better than matcha? Answers: whatever you want (drink, use in baking, smoothies, etc); I’m going to get to that; and no? yes? I guess that really depends on if you like matcha or not.

Organic Hojicha Powder comes in a big shiny black pouch that is sealed and resealable with lovely black printed labels on the front and back. Whisk Premium Matcha describes Organic Hojicha Powder as a roasted and ground Japanese green tea, it’s single-origin and farm direct, USDA organic and from Uji, Kyoto, Japan.The power itself has a warm brown cocoa-like appearance. There is a strong roasted tea aroma that seems much stronger than a typical hojicha that hasn’t been ground into a fine powder (which I also like).

Preparation

Whisk Premium Matcha recommends whisking Organic Hojicha Powder with some warm water. No temperature suggestions were given, so I simply went with the lowest temperature setting on my Breville IQ Kettle (still my best purchase 4 years later and going strong every day!) – which is 175°F (79°C).

I did prepare Organic Hojicha Powder much like I do matcha – I scooped some of the powder up and sifted it into my matcha bowl, added a bit of water, whisked it, and then added further water to thin it out. I went over the basics of preparing matcha a while ago, but linking it here for easy reference!

First Taste

Organic Hojicha Powder easily whisks up to a dark almost chocolate brown. It has a really strong roasted and nutty aroma to it – reminds me of a steeped hojicha tea, but amplified. The flavour is very strong – roasted, toasted nutty flavours, just a soft and mild floral note in the background. I found the strong nutty flavour really lingers on the tongue. Organic Hojicha Powder is intense compared to a regular hojicha in terms of flavour.

A Second Cup?

Like a matcha, Organic Hojicha Powder is a suspension so there are no second steeps with the same powder.

My Overall Impression

I loved Whisk Premium Matcha’s Organic Hojicha Powder. There’s just something really great about it that just punches you in the taste buds with all of those intense flavours – roasted and toasted flavours, the nuttiness throughout, the sweet that just peeks through the flavour profile to make itself known. I can definitely see myself utilizing this in a hojicha latte, or using it in baking in place of cocoa or matcha – I think it’d be pretty tasty!

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Whisk Premium Matcha’s Everyday

Everyday by Whisk Premium Matcha
Green Tea (Matcha) / Straight
$25.00 for 30g

First Impressions

Everyday was a purchase from the Vancouver Tea Festival, and I somehow haven’t talked about it yet (!). It was the matcha that was ‘on tap’ at their table for samples, and I loved it so much that I ended up buying a bag to take home. And honestly, at that point the idea of whisking it up at home gave me a sense of anxiety because it’s a) not an inexpensive matcha, and b) what did I know about whisking matcha anyways? Nevertheless, I’ve gained some whisking experience since then and here we are.

Everyday is a first harvest matcha, it comes in a sealed, resealable pouch with some information on the front and the back of the packaging. Everyday is described as being a first harvest matcha that comes from family-run tea farms in Uji, Kyoto, Japan. This is a 100% pure organic matcha. The powder itself is a nice bright, spring green colour. I find it has a bit of a light grassy aroma to it.

Preparation

If you need any matcha preparation tips, Whisk Premium Matcha provides information on their website that I find to be highly informative. (I also go through it a bit on One More Steep as well, but in less technical detail.)

I sifted 2 teaspoons worth of Everyday into my matcha bowl and poured in 175°F (79°C) water. I whisked it using a bamboo whisk, using a W motion back and forth until a thin layer of bubbles frothed up on top.

First Taste

Everyday whisks up to a light green layer of bubbles, followed by a dark, almost hunter-green matcha. I found the aroma to be grassy and floral. The flavour was a pleasant mix of umami, grassy, and vegetal notes that remind me of asparagus. There is a slight bitterness to it, but I don’t find it off-putting because it balances well against the other flavour notes.

A Second Cup?

No second cups because matcha is a suspension.

My Overall Impression

I loved Whisk Premium Matcha’s Everyday. I can definitely see why it’s a fan favourite. Everyday has a lovely flavour profile in an affordable matcha while coming from organic farming practices that Kimmy (the owner of Whisk Premium Matcha) can trace back to specific family-run tea farms. I quite enjoy it, and I’ve also had this matcha both straight and mixed up in a latte (which was also delicious, and a great way to temper down the bitterness if you’re not fond of that aspect of matcha).

Curious about the cup rating system? Click here to learn more.

Whisk Premium Matcha’s Be My Rose

Be My Rose by Whisk Premium Matcha, in collaboration with The Good Chocolatier
Green Tea (Matcha) / Flavoured
$10.00 for 1 bar (42g)

Whisk Premium Matcha has provided me with Be My Rose for the purposes of providing an honest review.

First Impressions

Like a lot of other people in the world, I’m a fan of chocolate. I first tried Whisk Premium Matcha’s Matcha Cremsicle chocolate (plant-based matcha white chocolate) when I bought a bar at the 2018 Vancouver Tea Festival. I was absolutely tickled when they very kindly sent me a bar of Be My Rose, which is a very similar chocolate bar – plant-based matcha white chocolate with dried rose petals embedded into the chocolate.

The bar of chocolate itself came in a plastic sleeve that’s resealable. The chocolate is molded into square segments, with a floral and leaf pattern molded onto the front, while dried rose petals are present on the backside of the chocolate. Be My Rose consists of: Ecuadorian raw cacao butter, coconut cream powder, coconut sugar, organic matcha, rose petals, maple syrup, and vanilla. Each bar contains a 1.5 servings of matcha per bar of chocolate. There’s a strong matcha aroma from the chocolate, with a very light, sweet floral fragrance that comes off from the rose petals.

First Taste

I broke off a few squares of the Be My Rose to try. There’s a very strong matcha flavour in this chocolate. I love white chocolate, and often find it sweet compared to milk or dark chocolate. Be My Rose is surprisingly not that sweet. It has a rich matcha flavour, with a floral flavour through each nibble from the rose petals. The chocolate has a nice creaminess to it – I don’t taste coconut in it, in case anyone doesn’t want to taste coconut in their chocolate. The matcha flavour has nice sweet notes to it.

My Overall Impression

I loved Whisk Premium Matcha’s Be My Rose. I really enjoyed eating the chocolate, found it to be delicious. It’s definitely unlike any other chocolate that I’ve had before – a lot of matcha chocolate is often sweet, and the label specifically mentions that it is free of refined sugar – finding the sweetness from coconut sugar and maple syrup. It’s a fun little treat, although I don’t find myself eating more than 1-2 squares at a time, due to the richness in the chocolate itself – so despite the cost for each bar, it goes a long way!

Curious about the cup rating system? Click here to learn more.